Based just outside of Toronto, Canada, the practice is driven by Kathryn Daw and Phillip Novak. We work independently and collaboratively in our respective areas of expertise with particular focus on planning and design for signage and wayfinding systems, environmental graphics programs and strategic brand research.

We’re a perfect fit for some projects, but not all. At our core we are motivated by a desire to be challenged, delighted and met by the environments we find ourselves in. Our intent is to contribute to spatial initiatives that recognize the ever-evolving spectrum of wants and needs, whether for work, study or play.

// Design
// Strategy
// Project Production
Signage + Wayfinding
Environmental Graphics
Identity + Brand Collateral
Brand Audits
Stakeholder Interviews
Engagement Workshops
Bid Administration
Vendor Sourcing

// Shout-Outs, Friends, Inspiration and Thanks
Amy Turner Landscape
Dave Todon
Filo Timo
Frontier Design 
Gas Company
In8 Design
Kristen Sjaarda 
Morgan Leber
Neil Collyer
Paddy Harrington
Udo Schliemann

// We support these initiatives with monthy or yearly financial donations 
Good Foot Delivery 
Nia Centre for the Arts 

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